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A Reiterative Process
After analysing the data, I felt the themes were too broad. Spending a substantial amount of time differentiating analytical methods, in a short space of time, resulted in the use of a culmination of analysis methods. After watching Victoria Clarke’s ‘What is thematic analysis?’ (2017) I realised that my themes were instead ‘bucket themes’ encompassing…
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Content Analysis vs Thematic Analysis
After considering a range of analysis approaches, the most suitable were content and thematic analysis. However, distinguishing between the two was quite challenging. Content analysis sits under qualitative and quantitative methods. For this study I will be focused on the qualitative approach of content analysis which looks at organising codes into categories or themes. These…